💪 Birthday clubs for gyms & fitness studios · 📲 texts built in

Birthday guest passes: the referral engine with a date on it.

“New year, new me” happens 365 times a year — it's called a birthday. A guest-pass gift texted that morning brings your member in with a friend, and the friend is your next signup.

Get your club — 60 days free See how it works

~98% SMS open rates industry-wide1 in 12 customers has a birthday this month$0 ad spend · 10-minute setup

Gifts engineered for a gym

Give a little. Fill the place.

🎟️

Guest-pass pack

3 birthday guest passes — members bring friends, friends become members.

🧃

Smoothie on the house

Free shake at the bar on their birthday visit. Small cost, real delight.

🏋️

Free PT session

A birthday personal-training taster — the top of your training-package funnel.

All templates built in — pick one in the setup wizard, tweak anything, cap it monthly.

The fair question

Already running referral promotions?

A birthday is a referral promo with a built-in deadline and an emotional hook — it recurs for every member, every year, without you launching anything. The guest-pass gift creates a natural referral moment, and Birthday Sprinkle automates the delivery and tracks each redemption. Not every guest becomes a member — but every pass is a tour you didn't have to book.

See your numbers

Gym & studio math

What could this look like for your business?

Illustration inputs

500 members · 20% redeem · $35 per visit

Birthday visits / yr

100

Illustrative revenue / yr

$3,500

Assumes each member makes one birthday visit or booking a year; the entered value is the whole booking. Illustration only — open the calculator and replace every assumption with your own numbers.

Run your own numbers

📲 The headline feature

Email for the details.
Text for the reminder.

The birthday email carries the full gift details, and an optional text lands a timely reminder the morning of — read in minutes, tapped on the spot, walked through your door. Consent is timestamped, STOP is honored automatically, quiet hours are enforced, and frequency controls are built in.

🎂Ironworks Athletic Club · now

🎂 Happy birthday, Sofia! Your birthday guest-pass pack from Ironworks Athletic Club is ready — tap to unwrap 🎁

How it works

Live in ten minutes. Counting from day one.

1🎨

Build your club

Upload your logo — your branded club page builds itself. Pick a gym-ready gift template and set your monthly cap.

2📱

Customers join in 20 seconds

A QR code at your counter and a link in your bio. Name, email, birthday — and optionally their number for birthday texts.

3🎉

Birthdays walk in

The gift lands by email + text the morning of. A one-time code gets scanned at redemption, and your dashboard reports every redemption — captured totals and labeled estimates, kept honestly apart.

Simple pricing

One redeemed birthday pays for the month.

Plans start at $49/mo — and the first 15 founding businesses lock $39/mo for life. Every plan starts with 60 days free: two full months of birthdays to watch the dashboard prove it. No contract, no hardware, cancel in two clicks.

Claim your club 🎉

Keep reading:

How to collect customer birthdays · Run your numbers in the ROI calculator · Birthday club vs. loyalty apps

Gyms & Fitness Studios ask. Good.

We already run referral promos.

A birthday is a referral promo with a deadline and an emotional hook. Members act because it's THEIR day — and your dashboard shows exactly how many passes turned into tours.

Members, not walk-ins, are our revenue.

Exactly why the gifts are built around guest passes and PT tasters — birthday delight for the member, membership pipeline for you.

What's the catch?

There isn't one: 60 days free on every plan, card charged only after, and we email you a week before the first bill. Cancel in two clicks and export your member list on the way out — it's yours, always.