Last updated July 2026
Birthday Sprinkle is intended for adults. You must be at least 18 years old to create an account or join a club. Clubs run by businesses that serve alcohol require you to be 21 or older, and those gifts require a valid photo ID at redemption. By joining you confirm you meet the applicable age requirement.
Birthday Sprinkle is not directed to children, and we do not knowingly collect personal information from anyone under 18. We ask for your birth month and day so we can send your gift — we never ask for your birth year. If we learn that we have collected information from someone under 18, we delete it. A parent or guardian who believes their child provided us information can email us and we will remove it promptly.
When you join, we collect your first name, email, birth month and day, and (optionally) your ZIP or city and — only if you choose birthday texts — your mobile number. We use this only to send your birthday and half-birthday gifts, run your account, and show you clubs near you. We do not collect your birth year, a password, or payment information from members — joining is always free.
The business whose club you join can see the information you gave when joining, so they can send your gift. We do not sell your personal information, and we do not share it with other businesses you didn't choose to join. We use service providers (for example, email delivery and hosting) solely to operate Birthday Sprinkle.
Birthday Sprinkle runs on a small set of processors, each used only to operate the service: Resend delivers our emails, Twilio delivers text messages, Stripe processes business subscriptions (members never pay anything), Supabase and Netlify host our database and website, and Anthropic powers our AI features — including reading the total from a bill photo when a gift is redeemed. Bill photos are processed in memory to read the total and are never stored by Birthday Sprinkle; the photo is transmitted to our AI provider solely for that one-time reading. We keep personal information only as long as needed to run your membership — and you can delete everything yourself at any time (see “Your privacy rights” below).
We use our own first-party counters (page views and signups, with no advertising identifiers and no cross-site tracking) to understand how the site is used, and our marketing pages use the Meta (Facebook) Pixel so we can measure our own advertising. The pixel may set cookies and receive standard web data (like pages visited) as described in Meta's privacy policy. You can limit ad cookies through your browser settings or Meta's ad preferences. We do not use advertising trackers on members' private pages (your Birthday HQ or gift pages).
Joining a club opts you in to that club's birthday emails. Every email includes a one-click unsubscribe link that stops all future emails across every club you've joined.
Birthday texts are optional and opt-in only. You receive texts only if you check the “text me my gift” box and provide your mobile number when you join; consent to receive texts is not a condition of any purchase. Messages are birthday and half-birthday gift notifications, an occasional reminder before a gift expires, and occasional offers from a club you joined.
Message frequency varies and is low — typically only a handful of texts per year, around your birthday. Message and data rates may apply. Reply STOP to any message to unsubscribe from texts at any time, or HELP for help. Carriers are not liable for delayed or undelivered messages.
We do not sell, rent, or share your mobile number or SMS opt-in with third parties or affiliates for their own marketing. Mobile information is used only to deliver the texts you asked for, through our messaging provider. Text-message consent is kept separate from email — opting out of one does not change the other.
Depending on where you live (including under the California Consumer Privacy Act and similar state laws), you may have the right to access, correct, or delete the personal information we hold about you, and to opt out of its sale or sharing. We do not sell personal information. You can delete your account and all of your data yourself at any time from your private Birthday HQ page (the /me link in your emails) — or email us and we'll take care of it.
Each birthday gift is offered by the individual business, subject to its own terms (such as minimum purchase, dine-in only, or a 30-day redemption window). Birthday Sprinkle provides the platform; the business honors the gift. Gifts have no cash value.
By creating a club you agree to these terms on behalf of your business. Your gift is your promise: you set the offer, its conditions, and its expiration, and you agree to honor valid, unexpired gifts presented at your business. You may change or discontinue the offer for future gifts at any time; gifts already issued should be honored through their printed expiration.
Billing. Every club starts with a free trial (currently 60 days) — nothing is charged during the trial. If you subscribe, your card is billed through Stripe on the plan and interval you choose, monthly or yearly, starting when the trial ends and renewing automatically until you cancel. You can cancel anytime from your dashboard, effective at the end of the period you have already paid for. If your trial ends without a plan, gift sending pauses but your members and settings are kept. Prices can change; we will tell you by email at least 30 days before a change affects your renewal, and you can cancel before it takes effect.
What your plan includes. Each plan covers a number of club members and a monthly allowance of owner-sent marketing messages — the “blasts” and surprises you choose to send. The current figures are shown on the plan card in your dashboard and on our pricing page. Two things are deliberately never counted against those allowances: automatic birthday gift emails and birthday gift texts always go out, and so do the reminder and last-call follow-ups attached to a gift. Allowances reset at the start of each calendar month and do not roll over. Reaching an allowance pauses further marketing sends for that month; it never pauses birthday gifts.
Extra text and email packs. You can buy additional marketing texts or marketing emails as a one-time purchase. Purchased messages do not expire, are used only after the matching monthly plan allowance is spent, and are tied to your club — they cannot be transferred, moved between channels, or exchanged for cash. Because they are consumable and are delivered immediately, packs are non-refundable once any part of the pack has been used.
Refunds. Subscriptions are billed in advance and are generally non-refundable for the period already started, but you keep access through the end of it. We would rather fix a problem than keep money you feel you did not get value from: if something went wrong on our side, email us within 30 days and we will make it right, including a refund where it is warranted. Printed materials are made to order — see the print terms below.
Printed materials. Print orders are produced to order by a third-party printer with artwork generated from your club's branding, and prices include standard shipping within the United States. Because each order is custom-printed, orders cannot be cancelled once sent to press and are not returnable. If an order arrives damaged, misprinted, or materially different from what you ordered, tell us within 14 days of delivery and we will reprint or refund it. Production and delivery times are estimates, not guarantees.
Your member list is yours — and only yours to use here. Members who join your club shared their information with your business through Birthday Sprinkle. You can export your member list at any time — it's your business's list. What you may not do is sell it, trade it, or use it in ways members didn't agree to when they joined.
Lists you upload. When you upload a customer list, you stay responsible for it. You confirm that each person has a genuine existing business relationship with you, that you collected their details lawfully, and that you have any consent required to contact them. We hold uploaded contacts on your behalf to send the invitations you choose to send — and only that. An uploaded contact is not a subscriber: nobody receives marketing from you through us until they open your invitation and join your club themselves, choosing their own birthday and ticking the texts box in their own hand. You can delete an uploaded contact, an upload, or the whole list at any time from your dashboard, and doing so removes the stored email and phone number. You agree not to upload lists you bought, scraped, or were given by someone else.
Bill photos are processed only to read the total; the image is discarded and never stored. AI-drafted text (gift offers, member emails) is a suggestion — you are responsible for reviewing it and for everything sent in your business's name.
Birthday Sprinkle is provided “as is” without warranties of any kind. We don't guarantee uninterrupted service, email deliverability to any particular inbox, or any level of signups, redemptions, or revenue for businesses. To the fullest extent permitted by law, our total liability to you for any claim is limited to the amount you paid us in the three months before the claim arose (for members, the service is free). We may update these terms; material changes will be posted here with a new date, and continued use after a change means you accept it. These terms are governed by the laws of the State of California.
Questions, privacy requests, or age concerns: hello@birthdaysprinkle.com.
This page describes how Birthday Sprinkle works and how we handle information; it is provided for transparency and is not legal advice. Have your own counsel review it before relying on it.