🎂 Birthday Sprinkle

📚 Birthday clubs for bookstores · 📲 texts built in

A birthday book, picked just for them.

Indie bookstores win on curation and community — exactly what a birthday club is made of. A staff-picked birthday surprise or store credit makes your shop part of their personal tradition.

~98% SMS open rates industry-wide1 in 12 customers has a birthday this month$0 ad spend · 10-minute setup

Gifts engineered for a bookstore

Give a little. Fill the place.

📖

$5 birthday credit

Small credit, big visit — the basket always ends up bigger.

🔖

Staff-picked surprise

A wrapped staff pick with any birthday-month purchase — pure delight, endlessly posted.

Book + café pairing

Free café drink with any birthday-week book purchase (if you pour, pair it).

All templates built in — pick one in the setup wizard, tweak anything, cap it monthly.

Retail & boutique math

What could this look like for your business?

Illustration inputs

500 members · 20% redeem · $35 per visit

Birthday visits / yr

100

Illustrative revenue / yr

$3,500

Assumes each member makes one birthday purchase a year; the entered value is the whole transaction. Illustration only — open the calculator and replace every assumption with your own numbers.

Run your own numbers

📲 The headline feature

Email for the details.
Text for the reminder.

The birthday email carries the full gift details, and an optional text lands a timely reminder the morning of — read in minutes, tapped on the spot, walked through your door. Consent is timestamped, STOP is honored automatically, quiet hours are enforced, and frequency controls are built in.

🎂Dog-Eared Books · now

🎂 Happy birthday, Sofia! Your $5 birthday credit + a staff pick from Dog-Eared Books is ready — tap to unwrap 🎁

How it works

Live in ten minutes. Counting from day one.

1🎨

Build your club

Upload your logo — your branded club page builds itself. Pick a bookstore-ready gift template and set your monthly cap.

2📱

Customers join in 20 seconds

A QR code at your counter and a link in your bio. Name, email, birthday — and optionally their number for birthday texts.

3🎉

Birthdays walk in

The gift lands by email + text the morning of. A one-time code gets scanned at redemption, and your dashboard reports every redemption — captured totals and labeled estimates, kept honestly apart.

Simple pricing

One redeemed birthday pays for the month.

Plans start at $49/mo — and the first 15 founding businesses lock $39/mo for life. Every plan starts with 60 days free: two full months of birthdays to watch the dashboard prove it. No contract, no hardware, cancel in two clicks.

Claim your club 🎉

Keep reading:

How to collect customer birthdays · Run your numbers in the ROI calculator · Birthday club vs. loyalty apps

Bookstores ask. Good.

Margins on books are thin.

That's why the templates lean on credit-with-purchase and experiences — a $5 credit that produces a $32 basket is math you'll take every time, and the dashboard proves it per visit.

We compete with online giants.

They can't wrap a staff pick or remember a birthday like a neighborhood shop. This weaponizes exactly what makes you different.

What's the catch?

There isn't one: 60 days free on every plan, card charged only after, and we email you a week before the first bill. Cancel in two clicks and export your member list on the way out — it's yours, always.

Birthday clubs work everywhere

🎂 Birthday Sprinkle · Guides · Free tools · For business owners · For gift lovers · Legal & privacy