Birthday Club Software for Local Businesses

How it works

Live in ten minutes. Counting from day one.

1Build

Your club, your brand

Upload your logo — we pull your colors out of it and your club page builds itself in front of you. Pick a gift from templates engineered to bring a group, not just a guest. Set a monthly cap so you always control cost.

2Grow

Your storefront does the marketing

QR tents for your tables or counter, plus a link for your bio. Customers join in 20 seconds — then the network effect kicks in: members joining nearby clubs get offered yours too — they pick, you get discovered, and every club keeps its own list.

3Prove

Every gift tracked to the register

Each gift is a one-time code scanned from any phone. Your dashboard shows signups, sends, opens — and redeemed parties with real dollars. You'll never wonder what the subscription bought.

The full toolkit

A whole marketing department, hiding in a cupcake.

Everything below ships with your club — no agency, no designer, no blank screens. You approve; the platform does the rest.

📲 New · birthday texts, built in

About 98% of texts get opened, industry-wide. Yours should be one of them.

The morning of every birthday, your gift also lands as a text — tapped on the spot, walked through your door that night. Go ahead, fire the exact one your customers get:

Opt-in only · STOP honored instantly · consent timestamped · quiet hours built in

🎂Bella Luna

🎂 Happy birthday, Sofia! Your free tiramisù from Bella Luna is ready: birthdaysprinkle.com/g/x7k2 🎁

omg!! booking a table for 6 tonight 😍🎉

See you tonight — the candle's already on the house 🕯✨

Core

🎂

Birthday campaigns that run themselves

The gift email lands the morning of every member's birthday, a reminder nudges mid-window, and a "last call" goes out before it expires. Dollar-off and bring-the-group templates baked in — the formats the data says win.

Cupcake & up

🎈

Half-birthday surprises

Six months later, right when no one else is in their inbox: "It's your half-birthday — that's half a free dessert. We don't make the rules." Twice the visits per member, zero extra acquisition. Toggle per club.

Cupcake & up

🎁

Surprise drops

Between birthdays, delight on demand: pick a slice of your members, have AI draft a one-off surprise gift in your voice, and send it tonight. "Just because" visits, whenever you want them.

The gift

🎟️

A gift, not a coupon

Every gift is its own branded gift-card page — saved to their phone, impossible to lose, resurfaced by a mid-window reminder and a last-call nudge before it expires.

Friends celebrating a birthday with confetti at a bright modern restaurant

"Not everyone has a POS. Everyone has customers — and every one of them has a birthday."

Restaurants · Cafés · Bakeries · Salons · Barbershops · Gyms · Boutiques

56%

of birthday emails get opened — vs 17% for regular promos

481%

higher transaction rate than standard campaigns

1 in 12

of your customers has a birthday every single month

365

days a year of birthday demand — zero seasonality

Open and transaction rates: Experian Marketing Services birthday-email studies (industry benchmarks).

Reach & fill

Fill the room on demand.

Once the birthdays are flowing, the same member list becomes your fastest lever for slow nights, new dishes, and quiet Tuesdays.

SMS

💬

Text marketing, built in

Capture phone numbers with proper consent ("text my gift to my phone") — we handle registration, quiet hours, instant opt-out, and frequency caps automatically. Industry-wide, about 98% of texts get opened — and the guardrails are built in: timestamped consent, instant STOP, quiet hours, frequency caps.

Segments

🎯

Smart lists, pre-built

Your regulars. Lapsed 90 days. Birthday-this-month. Or hand-pick exactly who. One tap sends the right offer to the right slice — no spreadsheet in sight.

✨

Campaigns written for you

Type a goal — "slow Tuesdays" — and get a ready-to-send campaign in your voice: subject line, copy, offer. You pick the audience and tap send. That's the whole job.

Every morning

📬

A report that runs the meeting

Yesterday's parties, today's birthdays, gifts about to lapse, and one suggested move — in your inbox each morning. Quiet days skip themselves.

Tonight

⚡

The slow-night play

4pm, empty book? Draft the text with AI, pick your VIPs, hit send — a first-come offer lands on members' phones in minutes. Watch the room fill while your competitor stares at the door.

Proof

Every party becomes evidence.

The network

🤝

Members bring members

Every member gets a personal refer-a-friend link with a bonus you choose, and your club is listed in the local birthday directory. The table of six becomes six members.

At the redemption

🧾

Two taps at the register

Staff PIN confirms the gift, a quick bill photo reads the total automatically — we keep the number, never the photo. Party size and real dollars, captured on the spot.

Proof

📈

A dashboard that talks money

Not "engagement." Dollars: parties booked, guests brought in, sales rung up. Two taps at redemption capture party size and spend — captured totals and clearly-labeled estimates, kept honestly apart — and your monthly report writes the renewal argument for us.

Pricing

One party pays for the month.

A birthday rarely shows up alone — it's a table of six, a group booking, a gift-shopping trip. Whatever your business, one redeemed birthday covers the whole subscription — and the dashboard counts them for you. Every plan starts with 60 days free: if you don't love it, cancel in two clicks.

Founding 15

The first 15 businesses lock the founding rate: Sprinkles at $39/mo for life (list price $49). We add features and raise prices as we grow — founding members never pay more than the day they joined. Cancel anytime and the rate goes with you.

🧁SprinklesThe birthday machine

$49/mo

or $490/year — two months free, save $98

First 60 days free

Your own branded club page, with a QR sign-up kit
Birthday gifts sent automatically, by email and text
Pre-birthday nudge, reminder and last-call follow-ups
Redeem at the table: scan, PIN, or the guest's wallet link
Bill-photo revenue tracking — the AI reads the total
The money report: revenue driven, ROI, redemption funnel
A morning briefing in your inbox every day
AI copywriter for emails, texts and social captions
Up to 1,000 members — 12,000 emails and 100 texts a month

Start with Sprinkles

You're going to ask. Good.

My POS already sends birthday emails.

To people you've already captured — it acquires no one new. Birthday Sprinkle brings you members from other businesses' tables, from the join-all network, and from local birthday searches, then proves each one at the register. Keep your POS program; this feeds it.

You text people? Isn't that legally risky?

Not the way we do it. Texting is opt-in only — a guest checks a box and enters their own number, and we timestamp that consent as proof. Every "STOP" is honored instantly and permanently, "HELP" replies automatically, and the flow is built around TCPA/CTIA rules — timestamped consent, quiet hours, automatic STOP handling — so the guardrails are handled for you. You get the one channel people actually read; your guests stay in full control.

Won't people abuse free stuff?

Every gift is a one-time code that dies when scanned. One birthday per member, locked after signup. Offers are with-purchase by default and you set a monthly redemption cap. Abuse is capped by design — not by trusting strangers.

How fast will I actually see results?

Fast — because birthdays don't wait for a campaign calendar. Roughly 1 in 12 of your customers has a birthday this month, so signups start the day your QR tents hit the counter and gift emails start going out the very next morning. The dashboard timestamps every signup, send, and redemption, so you'll know the exact moment it paid for itself.

Will this spam my customers?

The opposite — restraint is the product. Automatic messages are tied to real moments (a birthday, an expiring gift), owner campaigns are frequency-capped platform-wide, and every message carries one-tap unsubscribe. No member ever gets buried, no matter how many clubs they join.

What's the catch?

There isn't one: every plan is free for your first 60 days. No card needed to start — pick a plan whenever you're ready, and we email you a week before your first charge — no surprises. No contract, no hardware, no setup fee. If the dashboard isn't showing you parties, cancel in two clicks and export your member list on the way out — it's yours, always.

I'm not a restaurant. Does this work for me?

If you have customers, they have birthdays. Salons run "birthday blowout week," gyms run "birthday guest passes," boutiques run "birthday styling gifts." The machine is identical — only the gift changes.

Every customer has a birthday. Own it.